A head start for your art!
Global online art sales were 2.28 billion in 2014 just 6% of total global art sales of around £38 billion. according to an annual study conducted for the European Fine Art Foundation, known as Tefaf. *
The report, said the most valuable art was still sold the old-fashioned way, with dealers and auction houses wining and dining the wealthy. Those people are not very interested in buying online.
But at the low end, people are now comfortable buying works for a few hundred dollars from web sites and the vast middle of the market is also starting to trust online vendors.
‘Kickstarter helps artists, musicians, filmmakers, designers, and other creators find the resources and support they need to make their ideas a reality.’
This spring Skate’s* named Kickstarter as one of the most important art e-commerce businesses.
Saying that Kickstarter has become a significant force in funding creative talents across all disciplines
Giving access to capital, an immediate customer base, and cache to artists—in other words, all the functions of a gallery or a dealer, except for ongoing promotion and talent development.
Art projects have a success rate of 41.8% raising on average about £1500 per project.
The key asset of the firm is the database of 9.5 million “backers” who select to fund the projects online. 2.9 million of them are “repeat backers” who have funded more than one project.
2 million people have financed art projects on Kickstarter
0.4 million have backed art projects twice.
Kickstarter has the largest paying customer audience online for art and photography, which participate not out of vanity (like Society6 and Canvas on Demand) or for professional purposes (like Getty Images or Shutterstock), but out of pure love for arts.
Being able to place bids from smart phone, auction houses are increasingly focusing their efforts on capturing the attention of young and emerging collectors. Because, much like opera, ballet, theatre or any other operation related to the arts, the auction business is facing the fact that while the older audiences that have traditionally supported them are still vital, survival hinges on looking to the next in line.
The partnership of eBay and Sotheby’s worked magic for eBay, bringing credibility to its art marketplace and making more auctions houses around the world take eBay seriously as the platform of choice to market to digital audience.
In the third quarter of 2015, the site reached 159 million active users after surpassing 155 million active users at the end of 2014.
Dedicated Art Selling Sites
Etsy. The firm dominates the digital audience rankings in global art industry and is the smaller version of eBay focused on creative merchants and buyers.
Skate’s* summer rankings reveal Etsy to be by far the largest art business in terms of digital audience across every platform (web, Facebook, Twitter, Instagram).
Established as the marketplace for creative craftsmen (actually, over 60% of Etsy merchants are women), Etsy has been actively growing its visual-arts category, with over 60,000 oil-on-canvas pieces alone offered on the platform in early September (in addition to other visual and decorative art pieces, all from no-name artists). The size of Etsy’s audience and its power of sourcing low-end art is second only to eBay and is posing a present and clear danger to low-price galleries and flea markets around the world.
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